How Schools Can Make Their History Curriculum Discoverable Online  

In today’s digital world, it is vital that schools have a strong presence online. A strong presence online will make it easy to be found by pupils and parents while helping you develop a positive reputation. This visibility covers many areas, including curriculums. It is essential for students, parents, and other stakeholders to easily access history curricula and other curricula, which will help them understand what to expect from lessons and examinations. With this in mind, this post will explore how schools can make their history curriculum discoverable online in a competitive online landscape with the use of SEO strategies. 

Publish Your Curriculum On Web Pages 

One of the biggest mistakes that schools make when it comes to publishing their history curriculum is publishing it in PDF format. While this can be a good format for publishing large documents, it can be hard for search engines to understand. This is why it is better to publish your history curriculum directly on the web page with the use of clear, structured HTML that will be easy for search engines to understand.  

Utilise Keywords 

Intelligent use of keywords is integral to SEO strategies. You want to naturally implement keywords into your content that will improve your search engine ranking while still providing a seamless reading experience. You can use online tools like Google Keyword Planner to identify the best keywords to implement, but it will include phrases that students and parents will use, such as “GCSE history topics”. 

Optimise Each Page 

Make sure that each page of the curriculum has been optimised for SEO. This should include using clear meta titles and descriptions that include your main keywords. You can also use descriptive alt text for images to boost your SEO efforts by ensuring that search engines better understand your content. 

Create Additional Content 

It is also helpful to create additional content beyond your history curriculum. By creating blog posts and explainer pages that cover the subject and specific parts of the curriculum, you can naturally create new search opportunities while improving the reader experience.  

Use Internal Links to Enhance Navigation 

It is important to consider the navigation of your website so that it is easy for users to move around while boosting your SEO for education efforts. This means having a dedicated section of the website for your history curriculum, which is linked from the home page and main menu. You can also use internal linking to connect pages and enhance SEO through better crawlability.  

Hiring Digital Marketing Experts 

For the best results, it is worth using the services of an experienced digital marketing agency with experience in SEO for education. SEO is a complex, time-consuming, and ever-evolving field, so you want to make sure that you have dedicated digital marketing specialists working on your campaigns. This will be the most effective way to improve the discoverability of your history curriculum online and ensure that you are easily found online. 

A discoverable history curriculum is hugely important in today’s digital landscape. The above are the most effective strategies that will ensure that your curriculum is easy to find by students, parents, and anyone else who needs to find it.